48D
Sophistication Index

Gentry Locke

Gentry Locke is a dynamic group of staff and attorneys who are fiercely driven to provide responsive service and uncommon thinking to achieve success for our clients. Closely held businesses trust us …

HQ Roanoke, VA#8 of 13 gentrylocke.com Est. 1923

Gentry Locke is a Roanoke, Virginia-based personal injury firm running 16 technologies across 12 categories. Key investments include Ahrefs for analytics, Google Reviews Widget for reviews & Contact Form 7 for forms. Within the Basic Tech Adopters segment (6,792 firms), Gentry Locke ranks #927 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
86.4% Percentile
#927 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
cosnerlaw.com 34.5 100.0% Basic Tech Adopters
Consumerlawattorneys 64.5 100.0% Retention Innovators
Razi Law Group 35.5 100.0% Basic Tech Adopters
Jeffress Law, PC 39.5 100.0% Retention Innovators
SWL Injury Lawyers 39.5 100.0% Basic Tech Adopters
Gallardo LAW FIRM 54.8 100.0% Retention Innovators
Vanguard Injuries 46.0 100.0% Basic Tech Adopters
bergenlaw.com 39.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Ahrefs · Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
47.5 D — Roanoke you
Allen, Allen, Allen & Allen 92.0 A+ 213 Richmond
Marks & Harrison 82.5 A- 154 Richmond
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk
Geoff McDonald & Associates 70.0 B 61 Richmond
Cantor Grana Buckner Bucci 61.5 C+ 53 Richmond
Office Locations 1 offices
Headquarters
Roanoke, VA
10 Franklin Road Southeast, 24011

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