57C
Sophistication Index

Galloway and Collens

Real Estate & Probate Lawyer Detroit, MI | Galloway & Collens Our experienced real estate and probate lawyers in Detroit Michigan provide personalized legal solutions to secure your assets and plan fo…

HQ Huntington Woods, MI#1 of 1 gallowaycollens.com Tel 2485452500 Est. 2003

Galloway and Collens is a Huntington Woods, Michigan-based personal injury firm running 16 technologies across 12 categories. Key investments include Facebook Pixel for analytics, Contact Form 7 for forms & CallRail for call tracking. Galloway and Collens is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
35.4% Percentile
#3765 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Widgets 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
RGSGLaw 68.5 100.0% Conversion-Focused Firms
Mark L. Bodner, P.C. 38.0 100.0% Basic Tech Adopters
veteransbenefitslawfirm.net 55.0 100.0% Basic Tech Adopters
Insurancedepotonline 19.5 98.5% Awareness Leaders
The Wilhite Law Firm Pesonal Injury Attorney 34.5 98.5% Conversion-Focused Firms
Valleywestinsuranceservices 39.5 98.5% Basic Tech Adopters
MORGAN LAW FIRM 34.5 98.5% Conversion-Focused Firms
Penn, Kestner & McEwen, PLLP 35.5 98.5% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
57.0 C — Huntington Woods you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Huntington Woods, MI
26075 Woodward Avenue, 48070

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