72B
Sophistication Index

Fahey Schultz Burzych Rhodes

HQ Okemos, MI#1 of 2 fsbrlaw.com Tel 517-858-2512
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Fahey Schultz Burzych Rhodes is a Okemos, Michigan-based personal injury firm running 16 technologies across 12 categories. Key investments include Google Analytics for analytics, HubSpot Chat for chat & intake & Mailchimp for email marketing. Within the Retention Innovators segment (1,852 firms), Fahey Schultz Burzych Rhodes ranks #397 and outperforms 78% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
78.5% Percentile
#397 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 16 tools detected
Chat & Intake 1
Email Infrastructure 1
Email Marketing 1
Fonts 1
JS Library 1
Maps 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Tadsmithhealthinsurance 40.5 100.0% Basic Tech Adopters
lindnerlawllc.com 35.5 100.0% Conversion-Focused Firms
Boyers Law Group 57.0 99.4% Conversion-Focused Firms
cheeleylawgroup.com 69.5 99.1% Retention Innovators
Clewislaw 57.0 99.0% Conversion-Focused Firms
Roth & Khalife 50.5 99.0% Conversion-Focused Firms
Brokenspokeinsurance 42.0 99.0% Basic Tech Adopters
Price David R Jr PA 63.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
80%
Contact Form 7 · Gravity Forms · HubSpot Chat
Conversion
0%
Retention
40%
Mailchimp
3 paid tools retention stack (Mailchimp)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
72.0 B — Okemos you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph

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