89A
Sophistication Index

Fraser & Souweidane

Fraser & Souweidane, P.C. is reputable for personal care and aggressive representation in personal injury cases. In our more than 45 years of practice experience, we have done more than handle cases. …

HQ Mount Clemens, MI#1 of 7 fsattorneys.com Est. 1994

Founded in 1994, Fraser & Souweidane combines 32 years of personal injury experience with a 17-tool technology stack across 14 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & Mailchimp for email marketing. Ranked #109 among 1,852 firms in the Retention Innovators segment, Fraser & Souweidane outperforms 94% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
94.1% Percentile
#109 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 17 tools detected
Call Tracking 1
Chat & Intake 2
CMS 1
Email Infrastructure 1
Email Marketing 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Beers & Gordon 64.5 98.7% Conversion-Focused Firms
Mcglone Law 59.5 98.7% Conversion-Focused Firms
Larson & Larimer 63.5 98.7% Conversion-Focused Firms
Garcia & Artigliere 51.5 98.7% Conversion-Focused Firms
Cartee & Lloyd 64.0 98.7% Conversion-Focused Firms
Skinner Law Firm 75.0 98.7% Conversion-Focused Firms
Hollingsworth Law Firm 63.5 98.7% Conversion-Focused Firms
Wayne Hardee Law 78.0 98.7% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
96%
ApexChat · Blazeo · Contact Form 7 · Vimeo
Conversion
40%
CallRail
Retention
40%
Mailchimp
4 paid tools full-funnel coverage conversion stack (CallRail) retention stack (Mailchimp)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
89.3 A — Mount Clemens you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Mount Clemens, MI
10 South Main Street, 48043

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