75B+
Sophistication Index

Skinner Law Firm

Skinner Accident and Injury Lawyers is a personal injury law firm with over 60 years of combined experience. They represent individuals and families who have been physically and/or financially injured…

HQ Charles Town, WV#1 of 1 skinnerfirm.com Tel (304) 725-7029
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Skinner Law Firm is a Charles Town, West Virginia-based personal injury firm running 16 technologies across 12 categories. Key investments include Google Analytics for analytics, Intaker for intake software & Gravity Forms for forms. Within the Conversion-Focused Firms segment (5,831 firms), Skinner Law Firm ranks #1192 and outperforms 80% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
79.6% Percentile
#1192 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Garcia & Artigliere 51.5 100.0% Conversion-Focused Firms
Cartee & Lloyd 64.0 100.0% Conversion-Focused Firms
Hollingsworth Law Firm 63.5 100.0% Conversion-Focused Firms
Wayne Hardee Law 78.0 100.0% Conversion-Focused Firms
Colton Holm 70.0 100.0% Conversion-Focused Firms
McLaurin Law , PLLC 63.5 100.0% Conversion-Focused Firms
Bye, Goff & Rohde 71.0 100.0% Conversion-Focused Firms
Halvorsen Klote 69.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · YouTube
Conversion
60%
CallRail · Intaker
Retention
0%
conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
75.0 B+ — Charles Town you
Colombo Law 73.0 B 18 Morgantown
Mani Ellis & Layne 82.3 A- 16 Charleston
Ooten Law 9.5 F 6 South Charleston
Office Locations 1 offices
Headquarters
Charles Town, WV
115 E Washington St, Charles Town, West Virginia, 25414, United States, 25414

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