54C-
Sophistication Index

Cravens & Noll

The firm is a full service law firm representing clients in the fields of family law, bankruptcy, personal injury, criminal defense, wills & estates, general business representation

HQ Richmond, VA#15 of 64 cravensnoll.com

Cravens & Noll is a Richmond, Virginia-based personal injury firm running 19 technologies across 13 categories. Key investments include Cloudflare Web Analytics for analytics, Google Reviews Widget for reviews & Ninja Forms for forms. Ranked #479 among 6,792 firms in the Basic Tech Adopters segment, Cravens & Noll outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
93.0% Percentile
#479 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 19 tools detected
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Page Builder 2
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
imaginejustice.com 52.5 100.0% Basic Tech Adopters
Gingery Hammer & Schneiderman Llp. 48.5 100.0% Basic Tech Adopters
winstonbriggslaw.com 44.3 100.0% Basic Tech Adopters
Connell Law 64.8 99.8% Basic Tech Adopters
steenberglaw.com 34.5 99.6% Basic Tech Adopters
Christopher L Jackson Law Ofc 38.5 99.6% Basic Tech Adopters
G.R. Johnson Law Personal Injury Attorney 54.0 99.6% Basic Tech Adopters
ecd.law 46.0 99.6% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Crazy Egg · Ninja Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
54.0 C- — Richmond you
Allen, Allen, Allen & Allen 92.0 A+ 213 Richmond
Marks & Harrison 82.5 A- 154 Richmond
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk
Geoff McDonald & Associates 70.0 B 61 Richmond
Cantor Grana Buckner Bucci 61.5 C+ 53 Richmond
Office Locations 1 offices
Headquarters
Richmond, VA
9011 Arboretum Parkway, 23236

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