27F
Sophistication Index

Collins & Lacy

Established in 1984, Collins & Lacy, P.C. is a client-focused, statewide defense litigation firm in South Carolina. Since our founding three decades ago, the firm has grown to four office locations ac…

HQ Columbia, SC#30 of 56 Attorneys 1 collinsandlacy.com Tel 8032562660 Est. 1984
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Collins & Lacy is a Columbia, South Carolina-based personal injury firm running 12 technologies across 11 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Collins & Lacy is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
16.5% Percentile
#5670 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Analytics 1
Google Analytics
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 1
Font Awesome
Forms 1
Contact Form 7
JS Library 1
jQuery
Page Builder 1
Elementor
Programming Language 1
PHP
Security 1
Google reCAPTCHA
Structured Data 1
Schema.org (LocalBusiness)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
dominguezlawyer.com 24.0 100.0% Awareness-Only Firms
samurphylaw.com 33.5 100.0% Basic Tech Adopters
ruggierilaw.com 27.0 100.0% Basic Tech Adopters
Kings Justice Law, APC 27.0 100.0% Basic Tech Adopters
usplawfirm.com 49.0 100.0% Basic Tech Adopters
The Pennington Firm 32.0 100.0% Basic Tech Adopters
Molnar Family Law 32.0 100.0% Basic Tech Adopters
House Law LLC 27.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Collins & Lacy 27.0 F 1 Columbia you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Office Locations 1 offices
Headquarters
Columbia, SC
1330 Lady Street, 29201

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Misty
Misty Firm Data Analyst