The Pennington Firm is a Dallas, Texas-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, All in One SEO for seo & Contact Form 7 for forms. The Pennington Firm is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.
Technology Stack
13 tools detected
Analytics
1
CMS
1
Email Infrastructure
1
Fonts
2
Forms
1
JS Library
1
Page Builder
1
Programming Language
1
Security
1
SEO
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| dominguezlawyer.com | 24.0 | 100.0% | Awareness-Only Firms |
| samurphylaw.com | 33.5 | 100.0% | Basic Tech Adopters |
| ruggierilaw.com | 27.0 | 100.0% | Basic Tech Adopters |
| Kings Justice Law, APC | 27.0 | 100.0% | Basic Tech Adopters |
| usplawfirm.com | 49.0 | 100.0% | Basic Tech Adopters |
| Molnar Family Law | 32.0 | 100.0% | Basic Tech Adopters |
| House Law LLC | 27.0 | 100.0% | Basic Tech Adopters |
| Watson Law Firm | 35.0 | 100.0% | Basic Tech Adopters |
Funnel Coverage
2/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities
used by peers
Google Tag Manager
Google Workspace
Gravity Forms
Elementor
Facebook Pixel
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| The Pennington Firm | 32.0 | F | 1 | Dallas | you |
| Packard Law Firm | 26.0 | F | 10 | San Antonio | |
| The Erwin Law Firm, LLP | 9.5 | F | 10 | San Marcos | |
| The Matthews Firm | 9.5 | F | 10 | Houston | |
| Nemeroff Law Firm | 33.5 | F | 10 | Houston | |
| Dobbs & Porter | 64.0 | C+ | 10 | Tyler |
Office Locations
1 offices
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