51C-
Sophistication Index

Carlson Injury Law Firm

Carlson Injury Law Firm is a trusted personal injury law firm based in Syracuse, Utah. Specializing in cases of car accidents, semi-truck and motorcycle accidents, nursing home abuse, and more, our de…

HQ Syracuse, UT#1 of 1 carlsoninjuryfirm.com Tel +1 801-845-4577
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Carlson Injury Law Firm is a Syracuse, Utah-based personal injury firm running 14 technologies across 11 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. Ranked #616 among 6,792 firms in the Basic Tech Adopters segment, Carlson Injury Law Firm outperforms 91% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
90.9% Percentile
#616 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Saks, Robinson & Rittenberg 60.5 100.0% Basic Tech Adopters
Beverly Law Firm Law Group 44.3 100.0% Basic Tech Adopters
mbinjurylawyer.com 43.5 100.0% Basic Tech Adopters
Gardner Law Firm 37.0 100.0% Basic Tech Adopters
CO Trial Lawyers 50.0 100.0% Basic Tech Adopters
Scott Hamblin 60.5 100.0% Basic Tech Adopters
alopezlawfirm.com 54.0 100.0% Basic Tech Adopters
mkpvlaw.com 43.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
51.0 C- — Syracuse you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Office Locations 1 offices
Headquarters
Syracuse, UT
2019 West 1900 South, 84075

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