33F
Sophistication Index

The Brinton Firm

Attorneys 29 brintonfirm.com

The Brinton Firm is a personal injury law firm with a F technology grade. Key investments include Bing Ads for analytics, Contact Form 7 for forms & WordPress for cms. The firm has 2 attorneys & 29 office locations. The Brinton Firm is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
40.4% Percentile
#4050 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Menzer Law 46.0 100.0% Basic Tech Adopters
Evans Petree PC 38.0 100.0% Basic Tech Adopters
Spurlock & Associates 50.0 100.0% Basic Tech Adopters
The Injury Firm Las Vegas 43.5 99.0% Basic Tech Adopters
Kiefer & Kiefer 44.5 99.0% Basic Tech Adopters
murphydowns.com 14.5 98.6% Awareness-Only Firms
Clay Chapman Iwamura Pulice 25.0 98.6% Awareness Leaders
Topcoinsurance 19.5 98.6% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
80%
Bing Ads · Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 2 found
NameLocationPractice
Matthew Brinton El Cajon, California personal-injury

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Misty
Misty Firm Data Analyst