69B-
Sophistication Index

Bighorn Law

Bighorn Law is a personal injury and workers' compensation law firm based in Las Vegas, Nevada. Our experienced attorneys have a track record of successfully representing clients and obtaining the bes…

HQ Provo, UT#2 of 11 bighornlaw.com Tel 7023331111 Est. 2011
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Founded in 2011, Bighorn Law combines 15 years of personal injury experience with a 12-tool technology stack across 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & CallRail for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), Bighorn Law ranks #1814 and outperforms 69% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
68.9% Percentile
#1814 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Security 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rasmussen & Kang 37.5 100.0% Conversion-Focused Firms
vplaw.com 59.5 100.0% Conversion-Focused Firms
The Monsour Law Firm PC 54.5 100.0% Conversion-Focused Firms
Ortale Kelley 25.0 100.0% Awareness-Only Firms
kiesel.law 54.0 100.0% Basic Tech Adopters
Buchanan Firm 18.5 100.0% Awareness Leaders
Rubinowitz Law Firm P.C. 54.5 100.0% Conversion-Focused Firms
The Law Offices of Matthew J. Jowanna, P.A. 42.0 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
69.0 B- — Provo you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Provo, UT
2230 N University Parkway, 84604

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