25F
Sophistication Index

Ortale Kelley

Nashville Law Firm | Ortale Kelley Talented and creative lawyers of Law Firm Ortale Kelley in Nashville, TN are dedicated to excellence in the practice of law. Contact us today. Since 1971, Ortale Kel…

HQ Nashville, TN#30 of 63 ortalekelley.com Tel 6152569999 Est. 1971

Ortale Kelley is a Nashville, Tennessee-based personal injury firm running 12 technologies across 11 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Amazon CloudFront for cdn. Ranked #74 among 7,198 firms in the Awareness-Only Firms segment, Ortale Kelley outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.0% Percentile
#74 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rasmussen & Kang 37.5 100.0% Conversion-Focused Firms
vplaw.com 59.5 100.0% Conversion-Focused Firms
The Monsour Law Firm PC 54.5 100.0% Conversion-Focused Firms
kiesel.law 54.0 100.0% Basic Tech Adopters
Buchanan Firm 18.5 100.0% Awareness Leaders
Rubinowitz Law Firm P.C. 54.5 100.0% Conversion-Focused Firms
The Law Offices of Matthew J. Jowanna, P.A. 42.0 100.0% Basic Tech Adopters
Saeedian Law Group 57.5 100.0% Conversion-Focused Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
25.0 F — Nashville you
Nahon, Saharovich & Trotz Plc. 83.5 A- 155 Memphis
The Law Offices of John Day, P.C. 38.5 F 44 Brentwood
Queener Law, LLC 29.0 F 30 Nashville
Hunter, Smith & Davis, LLP 65.0 B- 29 Kingsport
Freeman & Fuson 34.5 F 28 Nashville
Office Locations 1 offices
Headquarters
Nashville, TN
330 Commerce Street, 37201

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