68B-
Sophistication Index

barrettlawllc.com

Attorneys 9 barrettlawllc.com

barrettlawllc.com is a personal injury law firm with a B- technology grade. Key investments include Facebook Pixel for analytics, StackAdapt for advertising & AudioEye for accessibility. The firm has 9 office locations. Ranked #81 among 6,792 firms in the Basic Tech Adopters segment, barrettlawllc.com outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.8% Percentile
#81 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
accessibility 1
Advertising 1
Compliance 1
Email Infrastructure 1
Scheduling 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bottari & Doyle 61.5 99.0% Basic Tech Adopters
Saw Law, LLC 54.0 97.9% Basic Tech Adopters
Metzwood 51.0 97.9% Basic Tech Adopters
Kedzie Law Offices PC 45.5 97.9% Awareness Leaders
J.C. “Pit” Martin Law Office 45.5 97.9% Awareness Leaders
PARRIS Law Firm 58.8 97.4% Conversion-Focused Firms
Thomas J. Henry 82.3 97.2% Conversion-Focused Firms
Goode Lawyers 45.3 97.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Calendly · Microsoft Clarity
Conversion
0%
Retention
0%
4 paid tools
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Jessalyn Barrett Johns Creek, Georgia personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog