16F
Sophistication Index

Barfoot & Schoettker LLC

At Barfoot & Schoettker our attorneys and staff are 100 percent focused on helping you when you need it the most. We pride ourselves in providing excellent service throughout every stage of your lega…

HQ Montgomery, AL#8 of 13 barfootschoettker.com Tel 3348343444 Est. 2004

Barfoot & Schoettker LLC is a Montgomery, Alabama-based personal injury firm running 10 technologies across 7 categories. Key investments include Bing Ads for analytics, The Trade Desk for advertising & Amazon CloudFront for cdn. Barfoot & Schoettker LLC is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
11.0% Percentile
#2190 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
Advertising 1
Email Infrastructure 2
JS Library 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Action Law Offices 37.3 100.0% Awareness Leaders
Bennie D Rush 45.5 98.1% Awareness Leaders
Hoover, Schermerhorn, Edwards, Pinaire & Rombold 26.0 98.0% Awareness Leaders
justinlowepc.com 26.0 98.0% Awareness Leaders
davidhuntlaw.com 11.5 98.0% Awareness-Only Firms
Derricklawfirm 41.5 97.2% Awareness Leaders
Justprenups 36.5 97.2% Awareness Leaders
Stover Law LLC 26.0 97.2% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
96%
Bing Ads · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
16.3 F — Montgomery you
Cory Watson Attorneys 67.5 B- 63 Birmingham
Hollis, Wright, Clay & Vail, P.C. 81.3 A- 40 Birmingham
Hare Wynn 66.5 B- 30 Birmingham
The Hamilton Firm 14.5 F 23 Montgomery
Prince Glover Hayes 74.0 B 20 Tuscaloosa
Office Locations 1 offices
Headquarters
Montgomery, AL
608 South Hull Street, 36104

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim barfootschoettker.com →