36F
Sophistication Index

Baldani Law Group

HQ Lexington, KY#16 of 33 baldanilaw.com Tel 8592590727

Baldani Law Group is a Lexington, Kentucky-based personal injury firm running 13 technologies across 10 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Baldani Law Group ranks #2767 and outperforms 59% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
59.3% Percentile
#2767 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
HeplerBroom LLC 29.0 100.0% Awareness Leaders
Hinkle 21.0 100.0% Awareness Leaders
Kaine Law 35.0 100.0% Basic Tech Adopters
Vanguard Attorneys, LLC 34.5 100.0% Basic Tech Adopters
Boucher 56.5 100.0% Basic Tech Adopters
Smith, Welch, Webb & White, 15.5 100.0% Awareness Leaders
Allcomins 29.0 100.0% Basic Tech Adopters
Martin & Hillyer Associates 26.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
35.5 F — Lexington you
Hughes & Coleman Injury Lawyers 92.0 A+ 148 Elizabethtown
Isaacs & Isaacs 83.5 A- 51 Louisville
The Lawrence Firm PSC 45.0 D 16 Covington
Gatlin Voelker 64.0 C+ 14 Covington
ELPO Law 0.0 F 12 Bowling Green
Office Locations 1 offices
Headquarters
Lexington, KY
300 W Short St, 40507

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