34F
Sophistication Index

BAKER & MCKENZIE ILLINOIS LLC

Baker McKenzie is a global business law firm that offers integrated legal solutions to complex challenges across various industries and sectors. With deep expertise and a connected perspective, they h…

HQ San Francisco, CA#49 of 140 bakermckenzie.com Tel 7134275000 Est. 1949
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BAKER & MCKENZIE ILLINOIS LLC is a San Francisco, California-based personal injury firm running 6 technologies across 6 categories. Key investments include Google Analytics for analytics, OneTrust for compliance & Google Workspace for email infrastructure. Within the Awareness Leaders segment (2,459 firms), BAKER & MCKENZIE ILLINOIS LLC ranks #743 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
69.8% Percentile
#743 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 6 tools detected
Analytics 1
Compliance 1
Email Infrastructure 1
Email Security 1
Marketing Automation 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ktslaw 38.5 100.0% Awareness Leaders
Nice Law Firm 34.5 100.0% Awareness Leaders
ShuffieldLowman 24.0 100.0% Awareness-Only Firms
Irvine Chamber of Commerce 21.5 100.0% Retention Innovators
Hudson Insurance Group 45.0 100.0% Awareness Leaders
King & Spalding 40.0 100.0% Retention Innovators
Parker Poe Adams & Bernstein Llp. 48.0 100.0% Retention Innovators
Lippes Mathias Wexler Friedman Llp. 31.0 100.0% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F — San Francisco you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
San Francisco, CA
Two Embarcadero Center 11th Floor, 94111

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