58C
Sophistication Index

Baker & Gilchrist

HQ Avon, IN#1 of 1 Attorneys 6 bakerandgilchrist.com Tel 3172720008

Baker & Gilchrist operates 7 offices across IN & Indiana, backed by 16 technologies spanning 11 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Gravity Forms for forms. The firm has 7 office locations. Ranked #308 among 6,792 firms in the Basic Tech Adopters segment, Baker & Gilchrist outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
95.5% Percentile
#308 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Stefanie Drake Burford Law Group 67.5 100.0% Conversion-Focused Firms
ARM Lawyers 44.3 100.0% Conversion-Focused Firms
Miller & Miller Law, 41.3 100.0% Basic Tech Adopters
Bacon Wilson, P.C. 68.5 99.7% Conversion-Focused Firms
Montgomery Law 55.8 99.7% Basic Tech Adopters
Matt Dion & Associates 51.5 99.4% Basic Tech Adopters
Strongin Law, 33.0 99.4% Basic Tech Adopters
Attorney Big Al at 1-800-HURT-123 39.5 99.4% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
57.5 C 6 Avon you
Vaughan & Vaughan 64.5 C+ 10 Lafayette
Barsumian Armiger Injury Lawyers 38.5 F 10 Fishers
Avnet Law 34.5 F 9 Noblesville
Cohen & Malad Llp. 0.0 F 9 Indianapolis
Poynter & Bucheri LLC 80.0 A- 9 Indianapolis
Attorney Roster 1 found
NameLocationPractice
Caroline Gilchrist South Bend, Indiana personal-injury
Office Locations 7 offices

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