68B-
Sophistication Index

Bacon Wilson, P.C.

Celebrating its 130th anniversary in 2025, Bacon Wilson, P.C. is proud of its historic beginnings, a consistent involvement in the greater Springfield community, and a respected position in the contem…

HQ Springfield, MA#2 of 10 Attorneys 28 baconwilson.com Tel 4137397740
Elder Law & Long-Term Care Planning Trusts & Estates Bankruptcy & Reorganization Personal Injury Domestic Relations & Family Law Civil & Criminal Litigation Mediation & Alternative Dispute Resolution Worker’s Compensation +7

Bacon Wilson, P.C. is a Springfield, Massachusetts-based personal injury firm running 14 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 2 office locations, handling Elder Law & Long-Term Care Planning, Trusts & Estates, Bankruptcy & Reorganization, Personal Injury cases. Within the Conversion-Focused Firms segment (5,831 firms), Bacon Wilson, P.C. ranks #1867 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
68.0% Percentile
#1867 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Security 1
Page Builder 1
Performance 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
Headline Playfair Display
Body Open Sans
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Miller & Miller Law, 41.3 100.0% Basic Tech Adopters
Montgomery Law 55.8 100.0% Basic Tech Adopters
The Stefanie Drake Burford Law Group 67.5 99.7% Conversion-Focused Firms
Baker & Gilchrist 57.5 99.7% Basic Tech Adopters
ARM Lawyers 44.3 99.7% Conversion-Focused Firms
Rossi Law Group 78.0 99.2% Conversion-Focused Firms
Hurwitz Law PLLC 75.5 99.2% Conversion-Focused Firms
newmanwilliams.com 78.0 99.2% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
All in One SEO · Google Analytics · Simpli.fi
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
68.5 B- 28 Springfield you
Marcotte Law Firm 14.5 F 42 Lowell
Brian Cunha & Associates 23.0 F 40 New Bedford
Bellotti Law Group, P.C. 34.5 F 39 Boston
d'Oliveira & Associates, p.c. 53.5 C- 36 Worcester
Raipher D Pellegrino 30.5 F 36 Springfield
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Springfield, MA
33 State St, 1103
Headquarters
Springfield, MA
33 State Street, 01103

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Misty
Misty Firm Data Analyst Top Law Dog