54C-
Sophistication Index

Babin Law

Babin Law is a law practice that specializes in helping everyday people who have been harmed by the negligent and reckless decisions of corporations.

HQ Columbus, OH#19 of 81 babinlaws.com

Babin Law is a Columbus, Ohio-based personal injury firm running 11 technologies across 9 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & CallRail for call tracking. Babin Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
30.2% Percentile
#4072 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Morrinlawoffice 30.5 100.0% Conversion-Focused Firms
empowerinjurylaw.com 30.5 100.0% Conversion-Focused Firms
The Hassell Law Group 40.5 100.0% Basic Tech Adopters
The Frickey Law Firm, PLLC 15.5 100.0% Awareness Leaders
Law Office of Gregory P. Lee, PLLC 41.5 100.0% Basic Tech Adopters
Bornstein & Oppenheimer 41.5 100.0% Basic Tech Adopters
McCormack & McCormack 30.5 100.0% Conversion-Focused Firms
Weinstein Legal 38.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
53.5 C- — Columbus you
Elk + Elk 90.0 A+ 169 Mayfield Heights
Rittgers Rittgers & Nakajima 87.5 A 97 Lebanon
O'Connor Acciani & Levy 83.5 A- 79 Cincinnati
Schuerger Shunnarah Trial Attorneys LLP 76.0 B+ 51 Cincinnati
Wisehart Wright 82.5 A- 47 Delaware
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Columbus, OH
1320 Dublin Road, 43215

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