40D
Sophistication Index

The Hassell Law Group

HQ Aptos, CA#1 of 2 Attorneys 27 hasselllawgroup.com Tel 8316126988

The Hassell Law Group operates 28 offices across CA & California, backed by 13 technologies spanning 12 categories. Key investments include Google Analytics for analytics, nGage for chat & intake & All in One SEO for seo. The firm has 2 attorneys & 28 office locations. Within the Basic Tech Adopters segment (6,792 firms), The Hassell Law Group ranks #1854 and outperforms 73% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
72.7% Percentile
#1854 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Morrinlawoffice 30.5 100.0% Conversion-Focused Firms
empowerinjurylaw.com 30.5 100.0% Conversion-Focused Firms
Babin Law 53.5 100.0% Conversion-Focused Firms
The Frickey Law Firm, PLLC 15.5 100.0% Awareness Leaders
Law Office of Gregory P. Lee, PLLC 41.5 100.0% Basic Tech Adopters
Bornstein & Oppenheimer 41.5 100.0% Basic Tech Adopters
McCormack & McCormack 30.5 100.0% Conversion-Focused Firms
Weinstein Legal 38.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
60%
YouTube · nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
40.5 D 27 Aptos you
MJB LAW GROUP, APC. 21.0 F 40 Tustin
Arash Law 45.0 D 40 Los Angeles
The Law Offices Of Robert Burns 28.0 F 40 San Diego
Injury Ally 30.5 F 40 Orange
Sky Law Group, A.P.C. 39.5 F 40 Orange
Attorney Roster 2 found
NameLocationPractice
Dawn Leigh Hassell Chico, California personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim hasselllawgroup.com →
Misty
Misty Firm Data Analyst Top Law Dog