24F
Sophistication Index

Arbor Law PLLC

HQ Ann Arbor, MI#5 of 15 Attorneys 11 arborlaw.com
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Arbor Law PLLC operates 12 offices across MI & Michigan, backed by 9 technologies spanning 9 categories. Key investments include Google Analytics for analytics, UserWay for accessibility & Amazon CloudFront for cdn. The firm has 12 office locations. Ranked #76 among 7,198 firms in the Awareness-Only Firms segment, Arbor Law PLLC outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.0% Percentile
#76 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
accessibility 1
UserWay
Analytics 1
Google Analytics
CDN 1
Amazon CloudFront
Email Infrastructure 1
Google Workspace
JS Library 1
jQuery
Maps 1
Google Maps
Structured Data 1
Schema.org (Attorney)
UI Framework 1
Tailwind CSS
Widgets 1
Elfsight
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
#68ccd1 header bg
Headline Montserrat
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Attorney Mark Rufo PC 13.5 100.0% Awareness-Only Firms
revolutionlawplc.com 9.5 100.0% Awareness-Only Firms
gusmanlaw.com 9.5 100.0% Awareness-Only Firms
Winsten Law Group 9.5 100.0% Awareness-Only Firms
Roberts, Basnuevo, & Macias, P.A. 24.0 100.0% Awareness-Only Firms
prestondaylaw.com 20.0 100.0% Awareness-Only Firms
Ralph C. "Red Dog" Jones, PC 9.5 100.0% Awareness-Only Firms
Brent J. Spinks Attorney at Law 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Arbor Law PLLC 24.0 F 11 Ann Arbor you
McKeen & Associates 74.5 B 16 Detroit
Kirk, Huth, Lange & Badalamenti, PLC 0 F 14 Clinton Township
Logeman Iafrate & Logeman, P.C. 13.5 F 13 Ann Arbor
Goodwin & Scieszka 73.5 B 13 Birmingham
Cline, Cline & Griffin 13.5 F 13 Flint
Attorney Roster 1 found
NameLocationPractice
Jay D Mukerji Warren, Michigan personal-injury
Office Locations 12 offices
Headquarters
Ann Arbor, MI
Ann Arbor, Michigan
Clinton, Michigan
Dearborn, Michigan
Detroit, Michigan
Flint, Michigan
Grand Rapids, Michigan
Lansing, Michigan
Livonia, Michigan
Sterling Heights, Michigan
Troy, Michigan
Warren, Michigan

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