14F
Sophistication Index

Attorney Mark Rufo PC

Attorney Mark Rufo PC is a small, local practice committed to helping accident victims and their families in New Hampshire get the compensation and benefits they deserve. With over 40 years of experie…

HQ Nashua, NH#7 of 11 markrufo.com
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Attorney Mark Rufo PC is a Nashua, New Hampshire-based personal injury firm running 7 technologies across 7 categories. Key investments include Google Analytics for analytics, Google Workspace for email infrastructure & Font Awesome for fonts. Within the Awareness-Only Firms segment (7,198 firms), Attorney Mark Rufo PC ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 7 tools detected
Analytics 1
Email Infrastructure 1
Fonts 1
JS Library 1
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
revolutionlawplc.com 9.5 100.0% Awareness-Only Firms
gusmanlaw.com 9.5 100.0% Awareness-Only Firms
Winsten Law Group 9.5 100.0% Awareness-Only Firms
Roberts, Basnuevo, & Macias, P.A. 24.0 100.0% Awareness-Only Firms
prestondaylaw.com 20.0 100.0% Awareness-Only Firms
Ralph C. "Red Dog" Jones, PC 9.5 100.0% Awareness-Only Firms
Brent J. Spinks Attorney at Law 9.5 100.0% Awareness-Only Firms
Brown & Laing, P.A. 20.0 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F — Nashua you
Shaheen & Gordon 54.0 C- 13 Dover
Hamblett & Kerrigan, P.A. 66.0 B- 10 Nashua
Germaine & Blaszka, P.A. 64.0 C+ 8 Derry
Stephen Law Group 43.5 D 7 Manchester
Rainboth, Coughenour & Lown, PA 65.0 B- 7 Portsmouth
Office Locations 1 offices
Headquarters
Nashua, NH
131 West Hollis Street, 03060

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