58C
Sophistication Index

aetna.com

Attorneys 1 aetna.com

aetna.com is a personal injury law firm with a C technology grade. Key investments include Adobe Launch for analytics, Miro for collaboration & OneTrust for compliance. Ranked #28 among 2,459 firms in the Awareness Leaders segment, aetna.com outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
98.9% Percentile
#28 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 14 tools detected
collaboration 1
Compliance 1
device_management 1
Email Infrastructure 1
Email Security 1
project_management 2
UI Framework 2
video_conferencing 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Directauto 66.5 98.1% Awareness Leaders
Wellcare 62.0 97.3% Basic Tech Adopters
The Allstate Corporation 52.0 97.3% Awareness Leaders
Nbcuni 66.5 97.0% Awareness Leaders
Crowell & Moring LLP 53.0 97.0% Minimalist Tech Users
Richards, Layton & Finger 66.5 96.9% Minimalist Tech Users
Zionsinsurance 29.0 96.9% Minimalist Tech Users
Baker Botts 39.5 96.9% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
3 enterprise-grade tools
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size

No comparable firms found.

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Misty Firm Data Analyst Top Law Dog