16F
Sophistication Index

dunawayfirm.com

Attorneys 3 dunawayfirm.com

dunawayfirm.com is a personal injury law firm with a F technology grade. Key investments include Facebook Pixel for analytics, Amazon CloudFront for cdn & Google Workspace for email infrastructure. The firm has 3 office locations. dunawayfirm.com is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
10.7% Percentile
#2197 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
Email Infrastructure 2
Fonts 1
JS Library 1
Maps 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Farmers 29.0 100.0% Minimalist Tech Users
Cox & Wilson 15.5 100.0% Awareness Leaders
Txfb Ins 64.5 100.0% Retention Innovators
Dechert LLP 32.5 100.0% Awareness Leaders
Scanes Yelverton Talbert, LLP 35.5 100.0% Retention Innovators
Mvphealthcare 33.5 100.0% Basic Tech Adopters
davidseaylaw.com 18.5 100.0% Awareness Leaders
About 38.5 100.0% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Thomas Whitfield Dunaway IV North Charleston, South Carolina personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog