34F
Sophistication Index

The Allstate Corporation

Allstate is the largest publicly held personal lines property and casualty insurer in America, offering a wide range of insurance products including car, home, and life insurance. Additionally, Allsta…

HQ Northbrook, IL#3 of 10 Attorneys 1 allstate.com Tel +1 847-402-5000 Est. 1931
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The Allstate Corporation is a Northbrook, Illinois-based personal injury firm running 7 technologies across 4 categories. Key investments include Adobe Launch for analytics, OneTrust for compliance & Google Workspace for email infrastructure. Within the Awareness Leaders segment (2,459 firms), The Allstate Corporation ranks #743 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
69.8% Percentile
#743 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 7 tools detected
Analytics 2
Adobe Launch Google Analytics
Compliance 1
OneTrust
Email Infrastructure 2
Google Workspace Microsoft 365
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Topinsuranceassociates 33.0 100.0% Awareness Leaders
Certum Group 10.5 100.0% Awareness-Only Firms
The Grubb Law Group 17.5 100.0% Awareness-Only Firms
Uigagent 10.5 100.0% Awareness-Only Firms
Greenbeeinsurance 14.5 100.0% Awareness-Only Firms
Baker Botts 35.5 100.0% Awareness Leaders
Solinskygroup 51.5 100.0% Retention Innovators
Law Offices of Leon J. Frommer 21.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
The Allstate Corporation 34.5 F 1 Northbrook you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
The Bryant Law Group 0.0 F 10 Chicago
Lawler Brown Law Firm 59.5 C 10 Marion
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Northbrook, IL
2775 Sanders Road, 60062

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Misty Firm Data Analyst Top Law Dog