36F
Sophistication Index

Baker Botts

Baker Botts is a leading international law firm specializing in energy, technology, and life sciences sectors, offering creative legal solutions globally since 1840.

HQ Houston, TX#230 of 905 Attorneys 8 bakerbotts.com Tel 7132291234 Est. 1840

Baker Botts operates 9 offices across TX & Texas, backed by 9 technologies spanning 7 categories. Key investments include Google Analytics for analytics, OneTrust for compliance & Google Workspace for email infrastructure. The firm has 9 office locations. Within the Awareness Leaders segment (2,459 firms), Baker Botts ranks #654 and outperforms 73% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
73.4% Percentile
#654 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 9 tools detected
Compliance 1
Email Infrastructure 1
Email Security 1
Fonts 1
JS Library 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Topinsuranceassociates 33.0 100.0% Awareness Leaders
Certum Group 10.5 100.0% Awareness-Only Firms
The Grubb Law Group 17.5 100.0% Awareness-Only Firms
Uigagent 10.5 100.0% Awareness-Only Firms
Greenbeeinsurance 14.5 100.0% Awareness-Only Firms
Solinskygroup 51.5 100.0% Retention Innovators
Law Offices of Leon J. Frommer 21.0 100.0% Awareness Leaders
Stephen Kelly Law 37.5 100.0% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
35.5 F 8 Houston you
Law Offices of W. Jeff Paradowski, P.C 26.8 F 12 College Station
Milano Legal Group, PLLC 59.8 C 12 Houston
Bergquist Law Firm 38.5 F 12 Houston
Law Offices of Ronald DeSimone, PC 41.0 D 12 Houston
The Buchanan Law Office 24.0 F 12 Houston
Attorney Roster 1 found
NameLocationPractice
Amber Lynn Russell College Station, Texas personal-injury

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Misty Firm Data Analyst Top Law Dog