38F
Sophistication Index

Stephen Kelly Law

Stephen Kelly Law is a law firm based in Peoria, Illinois. With 25 years of trial experience, our firm specializes in workers’ compensation, employment law, police and fire liability, and auto liabili…

HQ Peoria, IL#6 of 16 Attorneys 1 stephenkellylaw.com
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Stephen Kelly Law is a Peoria, Illinois-based personal injury firm running 6 technologies across 5 categories. Key investments include Cloudflare Web Analytics for analytics, SendGrid for email marketing & Microsoft 365 for email infrastructure. Stephen Kelly Law is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
30.8% Percentile
#1278 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 6 tools detected
Analytics 2
Cloudflare Web Analytics Google Analytics
Email Infrastructure 1
Microsoft 365
Email Marketing 1
SendGrid
Security 1
Cloudflare Turnstile
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Topinsuranceassociates 33.0 100.0% Awareness Leaders
Certum Group 10.5 100.0% Awareness-Only Firms
The Grubb Law Group 17.5 100.0% Awareness-Only Firms
Uigagent 10.5 100.0% Awareness-Only Firms
Greenbeeinsurance 14.5 100.0% Awareness-Only Firms
Baker Botts 35.5 100.0% Awareness Leaders
Solinskygroup 51.5 100.0% Retention Innovators
Law Offices of Leon J. Frommer 21.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Stephen Kelly Law 37.5 F 1 Peoria you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Peoria, IL
2710 Knoxville Avenue, 61604

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Misty Firm Data Analyst Top Law Dog