77B+
Sophistication Index

Action Law Group

HQ East Haven, CT#1 of 2 actionlawgroup.com Tel 2034393143
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Action Law Group is a East Haven, Connecticut-based personal injury firm running 10 technologies across 8 categories. Key investments include Facebook Pixel for analytics, nGage for chat & intake & AudioEye for accessibility. Within the Conversion-Focused Firms segment (5,831 firms), Action Law Group ranks #878 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
85.0% Percentile
#878 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
accessibility 1
Call Tracking 1
Chat & Intake 1
Email Infrastructure 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
ufkeslaw.com 55.0 98.0% Conversion-Focused Firms
turchinesq.com 83.3 97.8% Conversion-Focused Firms
Dolman Law Group Accident Injury Lawyers 82.5 97.6% Conversion-Focused Firms
Spaulding Injury Law 11.5 97.2% Awareness-Only Firms
centralflalaw.com 57.3 97.1% Basic Tech Adopters
Law Office of Stanley A. Davis 57.3 97.1% Basic Tech Adopters
Steve Foley Law Firm 36.3 97.1% Conversion-Focused Firms
Fitzsimmons Law Firm PLLC 57.3 97.1% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · Scorpion
Engagement
40%
nGage
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
77.3 B+ — East Haven you
Early, Lucarelli, Sweeney & Meisenkothen 48.3 D 31 New Haven
Law Offices of Ronald J. Resmini 83.5 A- 30 Greenwich
Koskoff Koskoff & Bieder PC 66.0 B- 30 Bridgeport
Naizby Law 0.0 F 29 Madison
Kennedy, Johnson, D'elia & Gillooly 29.5 F 18 New Haven
Office Locations 1 offices
Headquarters
East Haven, CT
112 Hemingway Ave, 06512-3410

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