40F
Sophistication Index

Collins Law LLC

Collins Law, LLC is a Birmingham based law firm servicing clients over the state of Alabama. We practice in the areas of civil rights (housing, lending, and employment discrimination) and personal in…

HQ Birmingham, AL#21 of 76 acollinslaw.com
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Collins Law LLC is a Birmingham, Alabama-based personal injury firm running 14 technologies across 10 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Intaker for intake software. Collins Law LLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
14.9% Percentile
#4965 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
fletcherlawusa.com 51.0 100.0% Conversion-Focused Firms
The Law Offices of Omar Khawaja, PLLC 41.0 100.0% Conversion-Focused Firms
Pittman Germany Roberts & Welsh, LLP 55.5 100.0% Conversion-Focused Firms
Zeiger Firm 39.5 100.0% Conversion-Focused Firms
RSH Legal 61.5 100.0% Conversion-Focused Firms
Harris Personal Injury Inc. 91.8 99.3% Retention Innovators
Hawks Quindel, S.C. 50.0 99.0% Conversion-Focused Firms
Conti Moore Law P 46.0 99.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
39.5 F — Birmingham you
Cory Watson Attorneys 67.5 B- 63 Birmingham
Hollis, Wright, Clay & Vail, P.C. 81.3 A- 40 Birmingham
Hare Wynn 66.5 B- 30 Birmingham
The Hamilton Firm 14.5 F 23 Montgomery
Prince Glover Hayes 74.0 B 20 Tuscaloosa
Office Locations 1 offices
Headquarters
Birmingham, AL
431 Lorna Sq, 35216

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