Tech-Minimal PI Firms: What Are They Missing?

Firms with a Sophistication Index below 30 are significantly underinvested in technology. What gaps leave them most vulnerable?

24,081
Firms
10.7
Avg SI
F
Avg Grade
7.0
Avg Tech Count
Technology Adoption vs. All Firms top 10 technologies
Microsoft 365
49% -2pp
WordPress
42% -16pp
Google Workspace
41% -3pp
Google Analytics
36% -16pp
Google Tag Manager
14% -15pp
Google reCAPTCHA
12% -8pp
Elementor
12% -2pp
Contact Form 7
9% -2pp
Wix
7% +2pp
This cohort All firms
Segment Distribution within cohort
Minimalist Tech Users
10136 42%
Awareness-Only Firms
7154 30%
Engagement Specialists
2145 9%
Basic Tech Adopters
1889 8%
Awareness Leaders
1583 7%
Retention Innovators
311 1%
Conversion-Focused Firms
238 1%
Funnel Coverage cohort average
Awareness
23%
Engagement
7%
Conversion
1%
Retention
1%
Top Firms in This Cohort by Sophistication Index (top 50)
# Firm Score Grade Tech
1 Delise & Hall dahlaw.com 30 F 14
2 bakerzimmerman.com bakerzimmerman.com 30 F 10
3 Darrschackowinsurance darrschackowinsurance.com 30 F 15
4 Floridamic floridamic.org 30 F 10
5 Epstein Law Firm illinoiscompensation.com 30 F 11
6 Frasse Law, PLLC fasselaw.com 30 F 9
7 The Myers Firm, L.L.C. mflaw.com 30 F 10
8 Fiedler Deutsch, LLP fiedlerdeutsch.com 30 F 10
9 Eggnatz | Pascucci justiceearned.com 30 F 11
10 Chandler Ross Injury Attorneys rossfirm.net 30 F 11
11 Stolberg & Townsend, P.A. stolbergtownsend.com 30 F 9
12 RUDER LAW LLC ruderlaw.net 30 F 7
13 Law Office of Of Steven Zwick zwicklaw.com 30 F 7
14 ARNOLD BLEUEL LA ROCHELLE atozlaw.com 30 F 10
15 Hutt Law, P.C. huttlawpc.com 30 F 10
16 Straussner Sherman Lonn‚ Treger Helquist iodlawyers.com 30 F 10
17 Dejban Law dejbanlaw.com 30 F 8
18 Mandelbaum, Fitzsimmons, Hewitt & Cain, P.A. manfitzlaw.com 30 F 8
19 Mahdavi Law Firm mahdavilawfirm.com 30 F 11
20 Goldstein Greco, P.C. goldsteingreco.com 30 F 10
21 Trial Attorneys Texas trialattorneystexas.com 30 F 10
22 O'Brien & Zehnder Law Firm ozlaw.com 30 F 11
23 Carl R. Varnedoe, LLC varnedoelaw.com 30 F 10
24 DeMint Law Firm, P.A. demintlawfirm.com 30 F 6
25 Peach & Weathers | A Law Corporation peachweathers.com 30 F 10
26 911 Legal Team 911legalteam.com 30 F 8
27 Melvin P. Gold, Attorney at Law attorneygold.com 30 F 13
28 Oxendine Barnes & Associates PLLC oxendinebarnes.com 30 F 7
29 Parham Smith & Archenhold parhamlaw.com 30 F 5
30 D & Z Law Group LLP dzlawgroup.org 30 F 9
31 Oliver Maner LLP olivermaner.com 30 F 9
32 The Nail Law Firm, LLC kctriallaw.com 30 F 9
33 Baysinger Henson Reimer & Cresswell PLLC baysingerlaw.com 30 F 10
34 Van Etten Sipprelle LLP vstriallaw.com 30 F 12
35 Siro Smith Dickson PC sirosmithdickson.com 30 F 11
36 Quirk Law Firm, LLP quirklawyers.com 30 F 14
37 T. Joshua Ritz & Associates Inc rrhllp.com 30 F 11
38 The Law Offices of Frank J. Dito, Jr. ditolaw.com 30 F 9
39 Alexander Law Firm injuryattorney.com 30 F 11
40 Boyd Law Apc boydlawapc.com 30 F 8
41 Bangel, Bangel & Bangel, LLP bangelaw.com 30 F 7
42 Hoole & King LC hooleking.com 30 F 9
43 Lightfoot, Franklin & White, LLC lightfootlaw.com 30 F 9
44 Gordon, Elias & Seely, L.L.P. gesinjuryattorneys.com 30 F 5
45 Herrick & Hart eauclairelaw.com 30 F 6
46 Popick, Rutman & Jaw LLP bpinjurylawyer.com 30 F 9
47 Vannoy Law Firm bradyvannoy.com 30 F 12
48 Jerome Salmi Kopis, LLC jsklawfirm.com 30 F 13
49 Law Office of Irene H. Gabo, P.C. gabolaw.com 30 F 13
50 Law Offices Of Paul W. Ralph ocinjuryattorney.com 30 F 12