Tech-Minimal PI Firms: What Are They Missing?

Firms with a Sophistication Index below 30 are significantly underinvested in technology. What gaps leave them most vulnerable?

20,270
Firms
10.5
Avg SI
C-
Avg Grade
6.4
Avg Tech Count
Technology Adoption vs. All Firms top 10 technologies
Microsoft 365
49% -4pp
Google Workspace
40% -6pp
WordPress
39% -18pp
Google Analytics
36% -16pp
Google Tag Manager
14% -15pp
Elementor
11% -2pp
Google reCAPTCHA
11% -11pp
Wix
8% +3pp
Sentry
8% +3pp
GoDaddy Website Builder
7% +1pp
This cohort All firms
Segment Distribution within cohort
Minimalist Tech Users
9253 46%
Awareness-Only Firms
5804 29%
Engagement Specialists
1380 7%
Basic Tech Adopters
1259 6%
Awareness Leaders
1213 6%
Conversion-Focused Firms
395 2%
Retention Innovators
230 1%
Funnel Coverage cohort average
Awareness
24%
Engagement
6%
Conversion
0%
Retention
0%
Top Firms in This Cohort by Sophistication Index (top 50)
# Firm Score Grade Tech
1 Tavss, Fletcher, Maiden & Reed, P.C. tavss.com 30 C+ 13
2 Sunshine State Law Firm sunshinestatelawfirm.com 30 C+ 11
3 Azhealthinsuranceagents azhealthinsuranceagents.com 30 C+ 12
4 Estate Planning Attorney San Diego | Peaceful Warrior peacefulwarriorlaw.com 30 C+ 10
5 Mark E Godbey & Assoc godbeylaw.com 30 C+ 11
6 Sinas Dramis Law Firm sinasdramis.com 30 C+ 9
7 Hasseylaw hasseylaw.com 30 C+ 8
8 Law Office of Of Steven Zwick zwicklaw.com 30 C+ 7
9 Ooten Law ootenlawfirm.com 30 C+ 13
10 Kirsch, Stone & Morgan ksminjurylaw.com 30 C+ 4
11 Dejban Law dejbanlaw.com 30 C+ 7
12 Potter Law, LLC potterlawllc.com 30 C+ 7
13 O'Brien & Zehnder Law Firm ozlaw.com 30 C+ 11
14 BSJ Law Group, PLLC bsjlawgroup.com 30 C+ 8
15 911 Legal Team 911legalteam.com 30 C+ 8
16 Garza Resendez, PLLC grtriallaw.com 30 C+ 10
17 Oliver Maner LLP olivermaner.com 30 C+ 8
18 O'Connor, Runckel & O'Malley, LLP orolawfirm.com 30 C+ 8
19 Gold, Albanese & Barletti, L.L.C. goldandalbanese.com 30 C+ 8
20 Van Etten Sipprelle LLP vstriallaw.com 30 C+ 13
21 Hightower | Capellan hclawtexas.com 30 C+ 11
22 Bangel, Bangel & Bangel, LLP bangelaw.com 30 C+ 7
23 Hoole & King LC hooleking.com 30 C+ 8
24 Gordon, Elias & Seely, L.L.P. gesinjuryattorneys.com 30 C+ 5
25 Herrick & Hart eauclairelaw.com 30 C+ 6
26 Popick, Rutman & Jaw LLP bpinjurylawyer.com 30 C+ 9
27 Jerome Salmi Kopis, LLC jsklawfirm.com 30 C+ 13
28 Waldon Adelman Castilla McNamara & Prout, LLP waldonadelman.com 30 C+ 9
29 A. Russell Blank, LLC arussellblank.com 30 C+ 7
30 Tucker Long, P.C. augustalawoffice.com 30 C+ 11
31 RUDY A. DERMESROPIAN, LLC dermesropianlaw.com 30 C+ 8
32 Iannella & Mummolo iannellamummolo.com 30 C+ 7
33 Bennett & Johnson, LLP bennettjohnsonlaw.com 30 C+ 6
34 Barr & Mudford barrandmudford.com 30 C+ 9
35 Heather Long Law PC heatherlonglaw.com 30 C+ 7
36 Lynch, Chappell & Alsup, PC lcalawfirm.com 30 C+ 16
37 James E. Leano, PA leanolaw.com 30 C+ 7
38 Housley Law Group, PLLC housleyinjurylaw.com 30 C+ 9
39 Sheridan & Murray, LLC sheridanandmurray.com 30 C+ 8
40 Wayfinder Law Offices wayfinderlaw.com 30 C+ 9
41 Newton Barth, LLP newtonbarth.com 30 C+ 9
42 Hoover Kacyon, LLC hooverkacyon.com 30 C+ 7
43 Douglas & Douglas douglasanddouglas.law 30 C+ 8
44 McMurray Henriks LLP mcmurrayhenriks.com 30 C+ 7
45 Luneckas Law, P.C. crlawyers.com 30 C+ 6
46 Smith LaCien LLP lpartnersinc.com 30 C+ 8
47 Painter Law Firm painterfirm.com 30 C+ 5
48 Law Offices of Raskin & Kremins raskrem.com 30 C+ 9
49 Lawrence Law Firm, PLLC bettercalljlaw.com 30 C+ 8
50 Cherry Johnson Siegmund James PLLC cjsjlaw.com 30 C+ 8