30F
Sophistication Index

Herrick & Hart

HQ Eau Claire, WI#1 of 1 Attorneys 1 eauclairelaw.com Tel 7158323491

Herrick & Hart is a Eau Claire, Wisconsin-based personal injury firm running 6 technologies across 5 categories. Key investments include Google Analytics for analytics, Birdeye for chat & intake & Microsoft 365 for email infrastructure. Herrick & Hart is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
27.8% Percentile
#4907 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 6 tools detected
Analytics 1
Chat & Intake 1
Email Infrastructure 1
JS Library 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Iannella & Mummolo 29.5 98.4% Basic Tech Adopters
John Wright Law Firm 30.5 97.0% Basic Tech Adopters
Nowell Law Firm LLC 34.5 96.7% Basic Tech Adopters
brysonlawfirmpllc.com 38.5 96.6% Basic Tech Adopters
mainerilaw.com 29.5 96.5% Basic Tech Adopters
Patrick Yancey Law Firm 39.5 96.2% Basic Tech Adopters
Law Office of Carl Knickerbocker, PC 29.5 96.0% Basic Tech Adopters
Luneckas Law, P.C. 29.5 96.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Birdeye
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
29.5 F 1 Eau Claire you
Law Office of Paul M. Marriett 33.5 F 10 Cudahy
Jeffrey M. Goldberg Law Offices 10.5 F 10 Milwaukee
Fox & Fox Sc 32.0 F 9 Monona
Pemberton Personal Injury Law Firm 92.0 A+ 9 Baraboo
Hammett, Bellin & Oswald, LLC 76.0 B+ 9 Neenah
Office Locations 1 offices
Headquarters
Eau Claire, WI
116 W Grand Ave, 54703

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Misty Firm Data Analyst Top Law Dog