30F
Sophistication Index

Iannella & Mummolo

HQ Newton Upper Falls, MA#1 of 1 iannellamummolo.com Tel 6172271538

Iannella & Mummolo is a Newton Upper Falls, Massachusetts-based personal injury firm running 7 technologies across 6 categories. Key investments include Google Analytics for analytics, Birdeye for chat & intake & Drupal for cms. Iannella & Mummolo is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
27.8% Percentile
#4907 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 7 tools detected
Analytics 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
robcolelaw.com 4.0 100.0% Minimalist Tech Users
Larainsurance 4.0 100.0% Minimalist Tech Users
Warmanlaw 4.0 100.0% Minimalist Tech Users
Advanceproinsurance 4.0 100.0% Minimalist Tech Users
Proa Santana Law, LLC 0.0 100.0% Minimalist Tech Users
Seidulelaw 4.0 100.0% Minimalist Tech Users
Surman Law, LLC 4.0 100.0% Minimalist Tech Users
themcdaniellawfirm.com 33.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Birdeye
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
29.5 F — Newton Upper Falls you
Thornton Law Firm 63.5 C+ 743 Boston
Jeffrey Glassman Injury Lawyers 65.3 B- 157 Boston
Altman & Altman 43.5 D 82 Cambridge
Sweeney Merrigan Personal Injury Lawyers 88.5 A 75 Boston
Keches Law Group 90.0 A+ 64 Bridgewater
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Newton Upper Falls, MA
1234 Chestnut St, 02464-1451

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