30F
Sophistication Index

Lynch, Chappell & Alsup, PC

HQ Midland, TX#2 of 2 lcalawfirm.com Tel 4326833351

Lynch, Chappell & Alsup, PC is a Midland, Texas-based personal injury firm running 14 technologies across 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. Lynch, Chappell & Alsup, PC is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
27.8% Percentile
#4907 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rrrlaw 28.0 100.0% Basic Tech Adopters
Harrison Injury Law LLC 29.5 100.0% Basic Tech Adopters
johnsmitchelllaw.com 29.5 100.0% Basic Tech Adopters
The Law Office Of Jeremy M Dobbins 28.0 100.0% Basic Tech Adopters
BSP Law 14.5 100.0% Awareness-Only Firms
Lewis & Feldman 47.0 100.0% Retention Innovators
Ken Fiedler Injury Law 20.0 100.0% Awareness-Only Firms
Sullivan Law & Associates 43.0 100.0% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
29.5 F — Midland you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Office Locations 1 offices
Headquarters
Midland, TX
300 N Marienfield, 79701

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