54C-
Sophistication Index

Johnstone & Gabhart LLP

HQ Charleston, WV#4 of 26 wvlaw.net
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Johnstone & Gabhart LLP is a Charleston, West Virginia-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, CallRail for call tracking & WordPress for cms. Johnstone & Gabhart LLP is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
32.9% Percentile
#3913 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Performance 1
Programming Language 1
PHP
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Baer Law Firm 55.5 100.0% Conversion-Focused Firms
Law Office of Mitchell H. Portnoi 15.5 100.0% Awareness Leaders
Page & Eichenblatt 32.0 100.0% Basic Tech Adopters
Ellis Riccobono, LLP 20.3 100.0% Awareness Leaders
Harry Marsh Law 57.0 100.0% Conversion-Focused Firms
michaelshanewelsh.com 64.0 100.0% Conversion-Focused Firms
Brad Thomas Disability PLLC 43.5 100.0% Conversion-Focused Firms
erikburnslaw.com 35.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Wistia
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
54.5 C- — Charleston you
Colombo Law 73.0 B 18 Morgantown
Mani Ellis & Layne 82.3 A- 16 Charleston
Ooten Law 9.5 F 6 South Charleston
Office Locations 1 offices
Headquarters
Charleston, WV

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