51C-
Sophistication Index

Kaufman & McPherson

Kaufman & McPherson PLLC is a leading West Virginia personal injury law firm with over 30 years of experience. They offer free legal representation to protect your rights and seek justice. Their areas…

HQ Bridgeport, WV#1 of 2 wvattorneys.com Est. 1992
Claim Profile →

Kaufman & McPherson is a Bridgeport, West Virginia-based personal injury firm running 12 technologies across 9 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & CallRail for call tracking. Kaufman & McPherson is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
27.4% Percentile
#4234 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
BK Law Group 49.0 100.0% Conversion-Focused Firms
Rush & Nicholson Lawyers 62.0 100.0% Conversion-Focused Firms
ganlyramer.com 65.0 100.0% Conversion-Focused Firms
R. Alan Cleveland, 35.5 100.0% Basic Tech Adopters
The Accident Guys 55.5 100.0% Conversion-Focused Firms
searcylatino.com 54.5 100.0% Conversion-Focused Firms
Perry Law, Inc. 48.0 100.0% Conversion-Focused Firms
SBBL Law 65.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
60%
CallRail · Intaker
Retention
0%
conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
51.0 C- — Bridgeport you
Colombo Law 73.0 B 18 Morgantown
Mani Ellis & Layne 82.3 A- 16 Charleston
Ooten Law 9.5 F 6 South Charleston
Office Locations 1 offices
Headquarters
Bridgeport, WV
16 Sterling Drive, 26330

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim wvattorneys.com →