46D
Sophistication Index

Winters Salzetta O'Brien & Richardson, LLC

HQ Chicago, IL#109 of 383 Attorneys 26 wsorlaw.com Tel 3122366324

Winters Salzetta O'Brien & Richardson, LLC operates 11 offices across IL & Illinois, backed by 10 technologies spanning 7 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & UserWay for accessibility. The firm has 4 attorneys & 11 office locations. Within the Basic Tech Adopters segment (6,792 firms), Winters Salzetta O'Brien & Richardson, LLC ranks #1029 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
84.9% Percentile
#1029 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
accessibility 1
Chat & Intake 1
Email Infrastructure 1
JS Library 1
Maps 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Chester Law Offices 39.5 100.0% Conversion-Focused Firms
Raybin & Weissman 39.5 100.0% Conversion-Focused Firms
Payne Mitchell Ramsey 35.5 100.0% Basic Tech Adopters
Law Office of Jason H. Weinstock, PLLC 51.8 99.1% Basic Tech Adopters
Corboy & Demetrio 66.5 98.6% Basic Tech Adopters
Usavegroup 24.0 98.5% Basic Tech Adopters
brysonlawfirmpllc.com 38.5 98.5% Basic Tech Adopters
larosa-law.com 30.5 98.5% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
ApexChat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
46.0 D 26 Chicago you
Grossman Law Offices 44.5 D 39 Chicago
Hurley McKenna & Mertz 4.0 F 38 Chicago
The Gori Law Firm 66.0 B- 35 Edwardsville
Zayed Law Offices 84.5 A- 33 Joliet
Hart David Carson LLP 22.0 F 32 Elmhurst
Attorney Roster 4 found
NameLocationPractice
Daniel E. O'Brien Peoria, Illinois personal-injury
John Francis Winters Jr. Champaign, Illinois personal-injury
Timothy M. Richardson Champaign, Illinois personal-injury

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