60C
Sophistication Index

Wilson Law

HQ Saint Marys, OH#1 of 1 Attorneys 1 wilsonlaw.com Tel 4193942323

Wilson Law is a Saint Marys, Ohio-based personal injury firm running 14 technologies across 10 categories. Key investments include Facebook Pixel for analytics, WPForms for forms & CallRail for call tracking. Wilson Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
39.8% Percentile
#3513 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Smouse & Mason, LLC 45.0 100.0% Basic Tech Adopters
Abrate & Olsen Law Group 19.5 100.0% Awareness Leaders
Babich Law Firm 45.0 100.0% Basic Tech Adopters
brunnandflynnlaw.com 55.5 100.0% Basic Tech Adopters
brookmanrosenberg.com 51.0 100.0% Basic Tech Adopters
George W. Wiseman, Attorney at Law 45.0 100.0% Basic Tech Adopters
frameandframelaw.com 54.0 100.0% Conversion-Focused Firms
patrialaw.com 45.0 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
WPForms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
59.5 C 1 Saint Marys you
Markovits, Stock & DeMarco, LLC 65.0 B- 10 Cincinnati
Lindhorst & Dreidame Co., L.P.A. 64.0 C+ 10 Cincinnati
The Attkisson Law Firm 59.0 C 9 Moraine
Rothchild Law Office 27.0 F 9 Cincinatti
The Baker Law Group 62.0 C+ 9 Columbus
Office Locations 1 offices
Headquarters
Saint Marys, OH
101 N Front St, 45885

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Misty Firm Data Analyst Top Law Dog