71B
Sophistication Index

McKell Christiansen Law

Spanish Fork Law Firm specializing in personal injury, auto accidents, bankruptcy, business law, social security disability and workers' compensation litigation. We are also licensed in title and escr…

HQ Spanish Fork, UT#1 of 2 utahlegalteam.com Tel (801) 798-9000
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McKell Christiansen Law is a Spanish Fork, Utah-based personal injury firm running 16 technologies across 11 categories. Key investments include Cloudflare Web Analytics for analytics, All in One SEO for seo & Typeform for forms. Within the Conversion-Focused Firms segment (5,831 firms), McKell Christiansen Law ranks #1613 and outperforms 72% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
72.3% Percentile
#1613 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Ad Fraud 1
Call Tracking 1
CMS 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Arthur Law Firm Co. 81.0 98.1% Conversion-Focused Firms
Blackwell Ruiz 71.0 97.5% Conversion-Focused Firms
johnsonlawia.com 64.0 97.3% Conversion-Focused Firms
mchughimbornone.com 64.0 97.3% Conversion-Focused Firms
Marsh Law Firm PLLC 57.0 97.3% Conversion-Focused Firms
attorneysandyleviticusbryant.com 64.0 97.3% Conversion-Focused Firms
Siegal & Richardson, LLP 45.3 97.3% Basic Tech Adopters
1Georgia - Columbus 35.5 97.3% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
40%
Typeform
Conversion
60%
CallRail · ClickCease
Retention
0%
3 paid tools conversion stack (CallRail, ClickCease)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
71.0 B — Spanish Fork you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Office Locations 1 offices
Headquarters
Spanish Fork, UT
642 Kirby Ln, 84660

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