34F
Sophistication Index

The Roberts Companies

The Roberts Companies is a real estate company that specializes in building, acquiring, and managing high-end multifamily properties on the westside of Los Angeles. With over 3,000 units in 87 prime l…

HQ Santa Monica, CA#5 of 22 therobertsco.com Est. 1970

The Roberts Companies is a Santa Monica, California-based personal injury firm running 13 technologies across 10 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & UserWay for accessibility. Within the Basic Tech Adopters segment (6,792 firms), The Roberts Companies ranks #2957 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
56.5% Percentile
#2957 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
accessibility 1
CDN 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Espinoza Law Group 28.0 100.0% Basic Tech Adopters
Larson & Gaston, LLP 38.5 100.0% Basic Tech Adopters
Stephanlopezlawfirm 14.5 100.0% Awareness-Only Firms
Burns Law 52.0 100.0% Basic Tech Adopters
mcmenaminlaw.com 14.5 100.0% Awareness-Only Firms
Northshore Law Group, PLLC 14.5 100.0% Awareness-Only Firms
Flagshipins 30.5 100.0% Basic Tech Adopters
Gilmore & Gilmore, LLC 31.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F — Santa Monica you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
Santa Monica, CA

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