32F
Sophistication Index

The Carolina Law Group

The Carolina Law Group, LLC is a prominent personal injury and workers' compensation law firm. They also represent individuals struggling with criminal law and immigration law matters. Their team of a…

HQ Greenville, SC#22 of 35 Attorneys 1 thecarolinalawgroup.com Tel 8643124444

The Carolina Law Group is a Greenville, South Carolina-based personal injury firm running 15 technologies across 13 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & Amazon CloudFront for cdn. The Carolina Law Group is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
38.6% Percentile
#4173 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
Analytics 1
Chat Widgets 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 2
Widgets 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
scclg.com 32.0 100.0% Basic Tech Adopters
Domnitz & Domnitz, S.C. 49.0 100.0% Basic Tech Adopters
lawredo.com 53.5 100.0% Conversion-Focused Firms
Cohen Highley Llp. 28.0 100.0% Basic Tech Adopters
Law Offices of G. Oliver Koppell & Associates 61.5 100.0% Conversion-Focused Firms
The Law Offices of Attorney Timothy J. Pavone 59.0 99.0% Conversion-Focused Firms
Friedl Richardson 52.5 98.8% Basic Tech Adopters
O'Toole Law Group 51.0 98.1% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
ClientChat Live · Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
32.0 F 1 Greenville you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Office Locations 1 offices
Headquarters
Greenville, SC
910 E Washington St, 29601

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Misty
Misty Firm Data Analyst Top Law Dog