Sophistication Index
Friedl Richardson
Friedl Richardson is a law firm based in Phoenix, Arizona. With more than 80 years of combined experience, they are the best personal injury lawyers in Phoenix. They specialize in helping individuals …
Friedl Richardson operates 13 offices across AZ & Arizona, backed by 18 technologies spanning 14 categories. Key investments include Facebook Pixel for analytics, Tawk.to for chat & intake & Gravity Forms for forms. The firm has 3 attorneys & 13 office locations. Ranked #553 among 6,792 firms in the Basic Tech Adopters segment, Friedl Richardson outperforms 92% of PI firms nationally on technology investment.
Technology Stack
18 tools detected
Analytics
2
CDN
1
CMS
1
Email Infrastructure
1
Fonts
2
Forms
1
JS Framework
1
JS Library
1
Page Builder
1
Programming Language
1
Security
2
UI Framework
2
Video Hosting
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Giordano Law Offices Personal Injury & Employment Attorneys | 34.5 | 98.9% | Conversion-Focused Firms |
| Agencyoneins | 54.5 | 98.9% | Conversion-Focused Firms |
| Manuel Diaz Law Firm | 54.5 | 98.9% | Conversion-Focused Firms |
| Vanscoterinsurance | 54.5 | 98.9% | Conversion-Focused Firms |
| Colemaninsurancellc | 46.0 | 98.9% | Basic Tech Adopters |
| sehatlaw.com | 29.0 | 98.9% | Basic Tech Adopters |
| criminaldefense-1.com | 38.5 | 98.9% | Basic Tech Adopters |
| Conboyinjurylaw | 54.5 | 98.9% | Conversion-Focused Firms |
Funnel Coverage
2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
80%
Gravity Forms · Tawk.to · YouTube
Conversion
0%
Retention
0%
Technology Opportunities
used by peers
Google Tag Manager
Microsoft 365
Contact Form 7
Elementor
WPBakery
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Friedl Richardson | 52.5 | C- | 22 | Phoenix | you |
| Miller Kory Rowe Llp. | 40.0 | D | 33 | Phoenix | |
| The Husband & Wife Law Team | 90.3 | A+ | 32 | Phoenix | |
| Lerner and Rowe - AZ | 24.0 | F | 32 | Phoenix | |
| AZ Premises Law | 49.0 | D | 30 | Phoenix | |
| Sargon Law Group | 10.5 | F | 29 | Phoenix |
Attorney Roster
3 found
| Name | Location | Practice |
|---|---|---|
| Raechel Barrios | Yuma, Arizona | personal-injury |
| Thomas Richardson | Tucson, Arizona | personal-injury |
Office Locations
13 offices
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