44D
Sophistication Index

standard.com

Attorneys 1 standard.com

standard.com is a personal injury law firm with a D technology grade. Key investments include Facebook Pixel for analytics, Apple Business Chat for chat & intake & Drupal for cms. Within the Awareness Leaders segment (2,459 firms), standard.com ranks #396 and outperforms 84% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
83.9% Percentile
#396 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 12 tools detected
Chat & Intake 1
CMS 1
documents 1
Email Infrastructure 1
Email Security 1
JS Library 1
Programming Language 1
PHP
project_management 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Saul Ewing Llp. 25.0 99.7% Awareness Leaders
Vernfonk 25.0 98.9% Awareness Leaders
Southernharvestinsurance 25.0 98.9% Awareness Leaders
Carmody & Torrance 25.0 98.6% Awareness Leaders
Armstrong Teasdale 24.0 98.4% Awareness-Only Firms
Winston & Cashatt, Lawyers 25.0 98.4% Awareness Leaders
Bryant Rabbino LLP 24.0 98.3% Awareness-Only Firms
Eaganins 25.0 98.2% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Apple Business Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size

No comparable firms found.

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Misty Firm Data Analyst Top Law Dog