34F
Sophistication Index

Smith, Paulson, O'Donnell & Erickson, PLC

At Smith, Paulson, O'Donnell & Erickson, PLC, in Monticello, Wright County, Minnesota, we adopt a collaborative approach to address the legal needs of businesses, individuals and families. With over a…

HQ Monticello, MN#1 of 1 Attorneys 7 spoelawyers.com Tel +1-763-762-1736
Family Law Criminal Law Estate Planning Personal Injury Business & Commercial

Smith, Paulson, O'Donnell & Erickson, PLC is a Monticello, Minnesota-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 2 attorneys & 4 office locations, handling Family Law, Criminal Law, Estate Planning, Personal Injury cases. Smith, Paulson, O'Donnell & Erickson, PLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
10.7% Percentile
#5210 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
First Class Law Firm 46.0 100.0% Conversion-Focused Firms
Four Rivers Law Firm 51.0 100.0% Basic Tech Adopters
Davis Injury Lawyers, PLLC 73.0 100.0% Conversion-Focused Firms
Hambleninjurylaw 64.0 100.0% Conversion-Focused Firms
Synergist Law, P.C. 59.5 100.0% Conversion-Focused Firms
rlbfirm.com 30.5 100.0% Conversion-Focused Firms
calltheram.com 62.5 100.0% Conversion-Focused Firms
Ciccarelli Law Offices 66.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 7 Monticello you
Gabrielson Law Offices Ltd. 37.5 F 9 Sartell
Hall Law. P.A 60.5 C+ 9 St. Cloud
Maschka, Riedy, Ries & Frentz Law Firm 67.5 B- 8 Mankato
Klampe Law Firm LLC 65.0 B- 7 Rochester
Falsani, Balmer, Peterson & Quinn 14.5 F 7 Duluth
Attorney Roster 2 found
NameLocationPractice
Carly West Holler Minneapolis, Minnesota personal-injury
Office Locations 4 offices
Headquarters
Saint Paul, Minnesota
Headquarters
Monticello, MN
201 West 7th Street, 55362-0668

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