60C+
Sophistication Index

Hall Law. P.A

Hall Law Personal Injury Attorneys is a team of experienced Minneapolis personal injury lawyers who have been helping injury victims in Minnesota for over 80 years. They handle all types of injury and…

HQ St. Cloud, MN#2 of 3 Attorneys 9 hallinjurylaw.com
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Hall Law. P.A is a St. Cloud, Minnesota-based personal injury firm running 14 technologies across 12 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & CallRail for call tracking. The firm has 4 attorneys & 4 office locations. Hall Law. P.A is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
40.7% Percentile
#3461 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 2
Chat & Intake 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Khamo Law 50.0 100.0% Conversion-Focused Firms
Pribanic & Pribanic, LLC 81.0 100.0% Retention Innovators
Jinks Crow 37.5 98.5% Conversion-Focused Firms
Princefinancial 23.0 98.5% Basic Tech Adopters
Sawyer Law Firm 33.5 98.5% Basic Tech Adopters
Ensurefinancialgroup 33.5 98.5% Awareness-Only Firms
Foshee & Yaffe 47.5 98.5% Conversion-Focused Firms
Edwards Injury Law 53.5 98.5% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
60%
CallRail · CallTrackingMetrics
Retention
0%
4 paid tools conversion stack (CallRail, CallTrackingMetrics)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
60.5 C+ 9 St. Cloud you
Robins Kaplan Llp. 25.0 F 11 Minneapolis
Gabrielson Law Offices Ltd. 37.5 F 9 Sartell
Maschka, Riedy, Ries & Frentz Law Firm 67.5 B- 8 Mankato
Falsani, Balmer, Peterson & Quinn 14.5 F 7 Duluth
Klampe Law Firm LLC 65.0 B- 7 Rochester
Attorney Roster 4 found
NameLocationPractice
Kathryn Hockin Rochester, Minnesota personal-injury
Mara Brust Saint Paul, Minnesota personal-injury
Michael Hall Rochester, Minnesota personal-injury

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