41D
Sophistication Index

The Soto Law Group

Board Certified Construction Attorneys The Soto Law Group, P.A. strives to furnish its diversified clientele with high quality, personalized, responsive and cost-effective legal services. The firm's…

HQ Fort Lauderdale, FL#46 of 175 Attorneys 1 sotolawgroup.com Est. 1997

The Soto Law Group is a Fort Lauderdale, Florida-based personal injury firm running 12 technologies across 11 categories. Key investments include Google Analytics for analytics, CallRail for call tracking & WordPress for cms. The Soto Law Group is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
15.8% Percentile
#4911 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hamilton Law Firm 38.5 100.0% Basic Tech Adopters
Butlerinjury 38.5 100.0% Conversion-Focused Firms
Davis & Davis, Attorneys at Law 30.5 100.0% Conversion-Focused Firms
Brown & Roberto 50.5 100.0% Conversion-Focused Firms
belllg.com 64.0 100.0% Conversion-Focused Firms
Minella Law Group 20.0 100.0% Basic Tech Adopters
dko-law.com 30.5 100.0% Conversion-Focused Firms
The Frank Santini Law Firm 64.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
41.0 D 1 Fort Lauderdale you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa
Office Locations 1 offices
Headquarters
Fort Lauderdale, FL
2400 E Commercial Blvd, 33308

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Misty
Misty Firm Data Analyst Top Law Dog