81A-
Sophistication Index

Slater & Zurz

Akron, Canton, Columbus, Youngstown, Ohio, Personal Injury and Business Litigation Firm ● Aggressive advocacy ● Leading with Results Slater & Zurz LLP is a leading personal injury firm based on a fir…

HQ Akron, OH#1 of 18 Attorneys 18 slaterzurz.com Tel 8885344850 Est. 1970
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Slater & Zurz operates 10 offices across OH & Ohio, backed by 18 technologies spanning 11 categories. Key investments include Bing Ads for analytics, ApexChat for chat & intake & WPForms for forms. The firm has 2 attorneys & 10 office locations. Ranked #578 among 5,831 firms in the Conversion-Focused Firms segment, Slater & Zurz outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
90.1% Percentile
#578 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 1
Chat & Intake 2
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Reiner, Slaughter, Mainzer & Frankel 65.5 100.0% Conversion-Focused Firms
Suzuki Law Offices 76.0 100.0% Conversion-Focused Firms
Law Offices of Jason K.S. Porter, P.A. 81.5 100.0% Conversion-Focused Firms
William Mattar Law Offices 84.3 99.0% Conversion-Focused Firms
Pellegrini, Seeley, Ryan & Blakesley 74.0 99.0% Conversion-Focused Firms
justicenter.com 80.5 99.0% Conversion-Focused Firms
Murphy Trial Law PLLC 72.5 99.0% Conversion-Focused Firms
Siniard Law 74.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
80%
ApexChat · Blazeo · WPForms
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
80.8 A- 18 Akron you
Arthur Law Firm Co. 81.0 A- 27 Defiance
The Moore Law Firm 74.8 B 27 Cincinnati
Cooper & Elliott 74.8 B 27 Columbus
Barkan Neff Handelman & Meizli 26.0 F 26 Columbus
Margolius, Margolius & Associates 43.5 D 24 Cleveland
Attorney Roster 2 found
NameLocationPractice
James W. Slater Dayton, Ohio personal-injury
John Lynett Jr Toledo, Ohio personal-injury

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