10F
Sophistication Index

Sheila Kelly

Sheila is a practicing attorney specializing in Estate Planning and Elder Law.

HQ White Bear Lake, MN#1 of 2 Attorneys 1 sheilakellylaw.com Tel +1 612-568-4938

Sheila Kelly is a White Bear Lake, Minnesota-based personal injury firm running 11 technologies across 8 categories. Key investments include Google Analytics for analytics, GoDaddy Website Builder for cms & Microsoft 365 for email infrastructure. Sheila Kelly is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
43.8% Percentile
#4049 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 11 tools detected
Email Infrastructure 1
JS Library 1
Maps 1
Page Builder 2
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Swhealthoptions 45.0 100.0% Basic Tech Adopters
Hettlerinsurance 27.0 100.0% Basic Tech Adopters
Corr Cronin LLP 21.0 100.0% Minimalist Tech Users
LoVerde Law, LLC 0.0 100.0% Minimalist Tech Users
reiddennisfrick.com 30.5 100.0% Basic Tech Adopters
Brentwood Law Group 30.5 100.0% Basic Tech Adopters
Asbmidwest 27.0 100.0% Basic Tech Adopters
Lazzara Law Firm 34.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F 1 White Bear Lake you
Gabrielson Law Offices Ltd. 37.5 F 9 Sartell
Hall Law. P.A 60.5 C+ 9 St. Cloud
Maschka, Riedy, Ries & Frentz Law Firm 67.5 B- 8 Mankato
Klampe Law Firm LLC 65.0 B- 7 Rochester
Falsani, Balmer, Peterson & Quinn 14.5 F 7 Duluth
Office Locations 1 offices
Headquarters
White Bear Lake, MN
4856 Banning Avenue, 55110

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