65B-
Sophistication Index

shawcowart.com

shawcowart.com

shawcowart.com is a personal injury law firm with a B- technology grade. Key investments include Google Analytics for analytics, Intaker for intake software & SendGrid for email marketing. Within the Retention Innovators segment (1,852 firms), shawcowart.com ranks #514 and outperforms 72% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
72.2% Percentile
#514 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
accessibility 1
Email Infrastructure 2
Email Marketing 1
Intake Software 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Goldstein Buckley Cechman Rice & Purtz 49.0 100.0% Conversion-Focused Firms
Gordon, Edelstein, Krepack, Grant, Felton & Goldstein, LLP 24.0 100.0% Retention Innovators
Kreindler & Kreindler Llp. 83.5 98.4% Retention Innovators
Lipsig, Shapey, Manus & Moverman, P.C. 85.0 98.1% Retention Innovators
Johnston Moore & Weston 34.5 98.0% Conversion-Focused Firms
stephenbrundagelaw.com 41.0 98.0% Basic Tech Adopters
liparilaw.com 30.5 98.0% Conversion-Focused Firms
DiTomaso Law 41.0 98.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
Intaker
Retention
40%
SendGrid
conversion stack (Intaker) retention stack (SendGrid)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim shawcowart.com →