75B+
Sophistication Index

Shane Smith Law

Shane Smith Law is a dedicated team of personal injury lawyers specializing in representing victims of auto accidents, big rig wrecks, DUIs, slip and falls, and more. With 30 years of combined experie…

HQ Charlotte, NC#10 of 87 Attorneys 9 shanesmithlaw.com Tel 9802462656 Est. 2008
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Shane Smith Law operates 10 offices across NC & Georgia, backed by 17 technologies spanning 13 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 10 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Shane Smith Law ranks #1192 and outperforms 80% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
79.6% Percentile
#1192 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
accessibility 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
caseyshomolaw.com 69.5 100.0% Conversion-Focused Firms
Mann, Wyatt & Tanksley Injury Attorneys 80.5 100.0% Conversion-Focused Firms
The Reinartz Law Firm, LLC 76.5 100.0% Conversion-Focused Firms
Klezmer Maudlin, PC 77.5 99.0% Conversion-Focused Firms
Bowen Painter 81.5 99.0% Conversion-Focused Firms
The O'Sullivan Law Firm 77.5 99.0% Conversion-Focused Firms
Cain Law Office 77.5 99.0% Conversion-Focused Firms
Wruck Paupore PC 81.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
60%
CallRail · Intaker
Retention
0%
conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
75.0 B+ 9 Charlotte you
Greensboro Law Center 23.0 F 13 Greensboro
Rhine Law Firm, P.C. 54.5 C- 11 Wilmington
Powers Law Firm PA 64.5 C+ 11 Charlotte
Comerford, Chilson & Moser, LLP 36.5 F 11 Winston-Salem
Auger & Auger 74.0 B 11 Charlotte
Attorney Roster 1 found
NameLocationPractice
Shane Smith Johns Creek, Georgia personal-injury

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