24F
Sophistication Index

Selective Insurance Group

Selective Insurance offers primary and alternative market insurance solutions for home, auto, business, and flood insurance. With a focus on personalized service, Selective provides unique insurance o…

HQ Branchville, NJ#1 of 1 Attorneys 1 selective.com Tel +1 973-948-3000 Est. 1926
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Selective Insurance Group is a Branchville, New Jersey-based personal injury firm running 12 technologies across 11 categories. Key investments include Google Tag Manager for analytics, Cloudflare for cdn & Miro for collaboration. Ranked #378 among 7,198 firms in the Awareness-Only Firms segment, Selective Insurance Group outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
94.8% Percentile
#378 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
Analytics 1
Google Tag Manager
CDN 1
Cloudflare
collaboration 1
Miro
Compliance 1
OneTrust
documents 1
DocuSign
Email Infrastructure 1
Microsoft 365
Fonts 1
Font Awesome
JS Library 1
jQuery
project_management 1
Smartsheet
UI Framework 2
Bootstrap Tailwind CSS
video_conferencing 1
Cisco Webex
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Reps Primerica 24.0 97.9% Awareness-Only Firms
Deltadentalmi 37.5 97.7% Awareness-Only Firms
Aonbenefitsolutions 14.5 97.7% Minimalist Tech Users
Robert Half 41.5 97.3% Awareness-Only Firms
Super Lawyers 33.0 97.1% Awareness-Only Firms
Balch 25.0 97.1% Awareness Leaders
Local Kemper 25.0 97.0% Awareness Leaders
Profiles Superlawyers 28.0 96.9% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Selective Insurance Group 24.0 F 1 Branchville you
Kates Nussman Ellis Earle & Landolfi LLP 64.0 C+ 10 Hackensack
Todd J. Leonard Law Firm 83.5 A- 10 Denville
Kim, Lim & Partners 64.0 C+ 10 Suite 305
Dummit Fradin 30.5 F 10 Mt. Laurel
Law Offices of Thomas Carroll Blauvelt, LLC 77.0 B+ 10 Woodbridge
Office Locations 1 offices
Headquarters
Branchville, NJ
40 Wantage Avenue, 07890

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Misty
Misty Firm Data Analyst Top Law Dog